Post-Mod ® Fashion Brand

Post-Mod ® is an indie fashion company out of Monterey, California.

Post-Mod ® and Modpunk ® are the branded names of our first two collections.

The initial vision for the company came one summer Friday night in 2009 while watching the parade of people walking along Santa Cruz’s beach boardwalk all wearing variations of black silk-screen T’s.

While wearing black still looked fresh, silk-screening as an application seemed tired.

Our vision was to keep the base garment black, but use sewn fabrics as an alternative to silk-screen.

Later, we became attracted to fabrics with geometric designs reminiscent of the early Mod 1960s.

What surprised us was that the stark contract between the black base and oversized pockets and collar caused the sew-ons to look like signs (as in stop signs) as much as structure.

It was here that we recalled books we read long ago by Charles Jencks on “double-coding” and by Robert Venturi on “decorated sheds” that became the foundation of a postmodern architectural aesthetic.

We now view our Post-Mod ® collection as application of “double-coding” to fashion -- both a reference to the past as well a reference to referencing.

Post-Mod ® Fashion - signs of the 60s